Monday, July 9, 2018

Trump's American Reality Show...

If the lead-up to President Donald Trump’s Supreme Court nomination announcement feels like reality-TV drama, it’s because that’s exactly how it was designed.
But instead of a one-year contract as Trump’s errand boy, the “winner” on Monday night will likely nab a lifetime appointment to the highest court in the land and a chance to reshape American law and jurisprudence for generations.
The high stakes of the announcement were nevertheless preceded by a day of wild speculation and tea leaf-reading, designed, some conservatives briefed on the nomination process believe, to prevent a leak of Trump’s decision by flooding the zone with contradictory information. It’s characteristic of a president who revels in the political press spinning its wheels, and is naturally inclined to the sort of primetime TV drama that he helmed as host of NBC’s The Apprentice.
“There are few people in politics, or entertainment for that matter, who have a better understanding of marketing than the president,” Andy Surabian, a former Trump White House official and a Republican strategist, told The Daily Beast on Monday afternoon. “He gets that modern-day politics is no different than Hollywood, and his grasp of marketing would even make P.T. Barnum proud.”
It’s the sort of showmanship to which those who work for Trump have become accustomed. But the gravity of the day’s events was not lost on some of Trump’s more senior advisers.
“It’s like a big contest of great importance,” Rudy Giuliani, the president’s personal attorney, told The Daily Beast in an interview. Asked if the “showmanship” at play here reminded him of President Trump’s reality-TV days, Giuliani laughed and remarked, “It’s a little more important than that!”

We have finally arrived at that dangerous tipping point in American politics and governance where reality show glitz and drama is more important than actual substance. Presnit tRump is no fool. He is a master at marketing and deception. And America is about to swallow his most dangerous poison pill yet.


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