Purveyor of Truth
Reports are floating around that Donald J Trump, GOP presumptive presidential nominee, is considering getting into the media business. If there is any substance to this it certainty would not be surprising. He could name his company Yellow Journalism LTD and his news show Reality Television News.
Every election cycle has its own breakout media star. In 1992, it was CNN. A few years later, it would be an e-mail blast called the Drudge Report. By 2000, the country had more or less been neatly delineated between MSNBC and Fox News households. The 2008 election introduced Politico and the Huffington Post to the adults’ table. BuzzFeed joined in 2012.
The breakout media star of 2016 is, inarguably, Donald Trump, who has masterfully—and horrifyingly—demonstrated an aptitude for manipulating the news cycle, gaining billions of dollars worth of free airtime, and dominating coverage on every screen. Now, several people around him are looking for a way to leverage his supporters into a new media platform and cable channel.
Trump is indeed considering creating his own media business, built on the audience that has supported him thus far in his bid to become the next president of the United States. According to several people briefed on the discussions, the presumptive Republican nominee is examining the opportunity presented by the “audience” currently supporting him. He has also discussed the possibility of launching a “mini-media conglomerate” outside of his existing TV-production business, Trump Productions LLC. He has, according to one of these people, enlisted the consultation of his daughter Ivanka Trump and son-in-law, Jared Kushner, who owns the The New York Observer. Trump’s rationale, according to this person, is that, “win or lose, we are onto something here. We’ve triggered a base of the population that hasn’t had a voice in a long time.” For his part, Kushner was heard at a New York dinner party saying that “the people here don’t understand what I’m seeing. You go to these arenas and people go crazy for him.” (Both Kushner and Ivanka Trump did not respond to a request for comment.)
Trump, this person close to the matter suggests, has become irked by his ability to create revenue for other media organizations without being able to take a cut himself. Such a situation “brings him to the conclusion that he has the business acumen and the ratings for his own network.” Trump has “gotten the bug,” according to this person. “So now he wants to figure out if he can monetize it.”